Persuasive ad created using the adventure appeal. The goal of the adventure appeal is to get the viewer of the ad excited and get a sense of adventure to increase the appeal of the product advertised. This appeal is effective when the target audience enjoys adventure and seeks thrills. Patagonia is an adventurous company whose audience likes to explore the outdoors.  I used this appeal by telling the audience that nothing can stop them from enjoying the outdoors and that they can conquer any mountain they want to climb and Patagonia can help them conquer it.