Love, Gardenia is a book and flower shop for those who love to read and enjoy flowers. The store would sell specifically romance books and feature a small florist shop. Designed multiple mockups of what the shop would look like, bags they use at checkout, tote bags for purchase, shipping boxes for books, business cards, stickers, and a social media advertisement for a Valentine’s Day special.

The shop's name gives a romantic feel of a love story or letter while also naming a flower (gardenia) that could also be someone’s name. The tagline of Love, Gardenia is “Find your story in full bloom.” The colors chosen for the brand are the colors of the flower Gardenia. The flower comes in white, red, pink, and pale yellow with green leaves. Some of the brand values are for consumers to connect (with a book or through the love of another person), sustainability (eco-friendly to the earth and mentally sustainable through intellectual growth), and artistry (honoring gardening and writing in forms of art).