Underwater Aware
A semester-long project to create new brand guidelines for a nonprofit organization by creating a brand overview (name of organization [kept name or renamed and why], purpose, goals, etc.), brand identity (new logo, tagline, colors, typography, etc), imagery, and application examples. The organization I chose was PADI AWARE, which I renamed Underwater AWARE. This organization is a scuba diving that encourages divers to learn and clean up the ocean on their underwater diving adventures.
Full Brand Guideline
