Fisher Price: Rock-A-Stack
Group project with Ana Videto (graphic design), Sui Liu (industrial design), Yichen Wu (industrial design), and myself (graphic design) for the Fisher Price company to redesign a package for the infant toy Rock-A-Stack. As a group, we did research and came up with a plan on how we wanted to package this toy. We decided on a fun rocket ship design for the outside of the package and a surprise element around the rings using a paperboard divider that, once pulled up to remove, sends the rings launching into the air. The packaging is reusable as you can keep the primary packaging as a fun storage container and can reset the ring paperboard divider to continuous fun! My task in this group project was to design the graphics of the primary packaging (the rocket ship) of the product that would draw attention from buyers.
How to use: As kids or parents eagerly tear open the box, they’ll discover the familiar set of five brightly colored rings and the base. Pull the tab and watch the rings spring to life off the stack, leaving kids wide-eyed and giggling with glee. With the rings now scattered around the play area, kids are tasked with the thrilling mission of re-stacking the rings onto the base. When finished, cover the toy with the top of the packaging by placing the yellow pin through the hole as it acts as a handle to transport it. Then it’s ready to launch again.
It is a complete box but the purpose is to reuse the top half and the ring dividers to have the kid experience the excitement multiple times.
