Group project with Ana Videto (graphic design), Sui Liu (industrial design), and Yichen Wu (industrial design) and myself (graphic design) for the Strong Museum, located in downtown Rochester, NY, to design a package for a new gift shop section called FUNDLE. As part of the expansion of the Strong National Museum of Play, the museum gift store will have increased visibility and access to the museum. The museum store plans to use this opportunity to expand its line of Strong Museum branded products and to create a fun, unique, and customizable buying experience for visitors. The objective of the museum store is to offer Strong Museum branded products to visitors that are not available at other retail locations and to encourage visitors to create customizable FUNDLE boxes of toys and products to purchase as mementos of their visit. The FUNDLE holds 4-6 items sold at the store in the designated section.

My primary task in this group project was to design and create the two sides (“I Spy” and Maze) of the package, which were made from thick paperboard. I designed the back of the package, which features two games that children can solve. The first is a maze of the Strong Museum’s logo that has multiple ways to solve it, so that it can be solved over and over again. The second game is an I Spy game using characters and a Wegman’s grocery store setting that could be found at the museum.

As a group, we researched, visited the museum store, selected our items, and devised a plan for how we wanted to package these items. We decided on a hexagon toolbox-shaped package that was inspired by the hexagons in the museum’s store. The toolbox features some fun mini-games such as an “I Spy”, a maze, Madlibs, and some personalization features. The packaging is reusable, as you can keep the packaging as a fun storage container and use it to carry other toys to different places to play with.